After pressure from Olympic sprinter Allyson Felix, Nike recently announced a change to its maternity policy that will provide financial protections for pregnant athletes and new mothers sponsored by the company. The announcement comes just a month after Felix ended her seven-year relationship with Nike to sign with Athleta — the first athlete to be sponsored by the women's athletic wear company…Read More
All-Star forward for the Las Vegas Aces and 2018 WNBA Rookie of the Year, A’ja Wilson demonstrated her skills in the kitchen on March 7, taking her culinary talents to Bojangles' Famous Chicken 'n Biscuits in Simpsonville, South Carolina, to raise money for her newly established foundation...Read More
Last night, LeBron James became the fourth highest scoring NBA player of all-time, passing none other than Michael Jordan. Tonight, we honor him by highlighting four of the innumerable ways he is leaving an extraordinary legacy off the court too.
Last month during NBA All-Star Weekend, James and the LeBron James Family Foundation brought 23 students from the foundation’s 330 Ambassador program to Charlotte for its annual weekend of community service and career development. In addition to enjoying All-Star Weekend festivities and visiting with James, the students received career advice from the Carolina Panthers and spent time volunteering at Samaritan’s Feet, an organization that donates shoes to those in need.
This past October, James received the Offseason NBA Cares Community Assist Award and a $10,000 grant from the NBA towards his foundation. The NBA honored James with the award for the opening of his I Promise School last summer in Akron, OH, for over 240 third and fourth grade students. The public elementary school also includes a Family Resource Center that provides job and legal support, GED classes, a food pantry and other services for parents and family members of students.
With all the fanfare surrounding James’ I Promise School, some may have forgotten the $42 million worth of scholarships he pledged to the University of Akron in 2015. His gift will help cover the cost of four-year college degrees for approximately 1,000 local students from his foundation’s I Promise program. In addition to opening the school and granting scholarships, LeBron has also donated many millions over the years to other education and youth development organizations around the country, including After-School All-Stars, Boys & Girls Clubs, and Right Moves for Youth.
In 2016, James and his business partner Maverick Carter donated $2.5 million to the new Smithsonian National Museum of African American History and Culture (NMAAHC) in Washington, D.C. They were joined by numerous other athlete and celebrity donors, including Michael Jordan who donated $5 million. James and Carter’s gift went towards the museum’s “Muhammad Ali: A Force For Change” exhibit, which celebrated Ali’s legacy and efforts to fight social injustice — something James has become increasingly active in over the years too.
From James’ NMAAHC donation to his variety of media productions, including “Shut Up and Dribble,” a three-part docu-series that explores the role of athletes as social activists, and “Kneading Dough,” a video series that seeks to normalize conversations around personal finance, James recognizes the importance of not just giving to underserved communities but also empowering them.
LeBron James, fourth all-time scorer in the NBA, is the definition of what it means to be (much) more than an athlete.
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In honor of Black History Month, NBA teams partnered with the Ross Initiative in Sports for Equality (RISE) to encourage athletes, fans, students and law enforcement officers to become “Champions of Change” this past month. Teams around the league partnered with RISE to host a variety of initiatives to celebrate unity and equality and educate people of all ages and backgrounds on ways they can fight social injustice and increase harmony in their communities…Read More
Founded in 2017 by entrepreneurs Alycia Powell and Michelle Mays to help professional athletes further their philanthropic endeavors and social responsibility, Champions for Philanthropy hosted its first annual Most Valuable Philanthropist Super Bowl Awards Brunch on Thursday, January 31, during Super Bowl week at The Estate in Atlanta’s Buckhead area…Read More
On January 31 as Super Bowl LIII gets set to kick off in Atlanta, Champions for Philanthropy will host its first annual Most Valuable Philanthropist Super Bowl Awards Brunch in partnership with LW Branding. The event aims to celebrate high-impact philanthropic efforts of professional athletes that rarely make the highlight reel and to inspire others to follow their lead…Read More
In an effort to reduce economic inequality in Maryland communities, the Baltimore Ravens announced on December 11 that the franchise and its players are contributing $100,000 to Job Opportunities Task Force (JOTF), an independent nonprofit organization that focuses on eliminating economic barriers and creating pathways for low-income workers to prosper. The donation will directly assist jobseekers in finding high-paying jobs in the construction industry through JOTF's Project JumpStart program…Read More
Some of the principles that define the Philadelphia Eagles on and off the field include, respect, teamwork, passion and unity. This community-oriented mindset is especially apparent in the Eagles Social Justice Fund, established through an agreement between the NFL and the Players Coalition that allows teams to set up their own funds in support of social issues like racial, economic and educational inequality…Read More