As Christmas and other holiday celebrations quickly approach, everyone is squeezing in their last minute shopping. However, while this time of year can be a joyous occasion for those of financial means, it often places a major strain on those with tight budgets. That’s why the NBA is working to touch as many lower income communities as possible this holiday season.
Over the past several weeks, players and teams around the league have been putting on shopping sprees and giving presents to those who otherwise might not receive any. Below is just a small sample of holiday initiatives supported by the NBA this season:
On December 16, Houston Rockets guard Michael Carter-Williams hosted a holiday party and provided gifts to kids at Casa Hope Houston, an organization that offers a safe place for abused, neglected and HIV-affected children.
Cleveland Cavaliers forward Kevin Love dressed in elf gear on December 13 to hand out presents and visit with kids who are undergoing medical treatment at the Cleveland Clinic.
New Orleans Pelicans center Anthony Davis hosted his annual shopping spree on December 13 for 100 local at-risk youth. Check out the video for his reflections on the experience!
Along with NBA players helping their local communities, members of NBA Brasil helped prepare and serve meals for the homeless in downtown Rio de Janeiro on December 18. Billing itself as a global game, the NBA has built interactive Playzones for families in Beijing and Shanghai as well.
In many ways, this is exactly how the NBA plans to continue its growth — through good will and philanthropy around the globe. The NBA Cares program has provided upwards of 4.1 million hours of community service since its establishment in 2005 and engages with 18 million youth every year.